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Outcome 7: Visitor Economy

The Park’s visitor economy is thriving with more businesses and organisations working together to create a world-class destination.


This outcome helps to deliver these National Benefits:

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Why is this important?

Businesses and organisations in the National Park have taken great strides in adapting and innovating to better provide for the dynamic and ever changing tourism demand in recent years.

Adapting to Expectations
The accommodation offering has seen many positive investments and there has been a rise in visitors using self-catering accommodation, managed campsites and hotels from 2011 to 2015.

The National Park’s reputation as a top-quality food destination has seen a strong increase in the number of people coming to the area for its food and drink. The growing number of annual festivals and events showcasing local food and drink producers are also attracting thousands of people to the area.

A calendar of high quality events is attracting more visitors to the National Park including the increase in outdoor sporting events like the Great Scottish Swim. The success of this event helped attract the 2018 European Championships Open Water Swimming competition to Balloch.

Enjoying the landscape
The award-winning Scottish Scenic Routes Initiative has brought iconic architectural installations attracting fresh audiences to these locations by improving opportunities to stop during journeys to enjoy the landscape.

However, significant opportunity remains to make more of the Park’s rich wildlife, landscapes and the wide range of recreation activities that attract longer staying visitors. These include cycling, high quality paddle sports, long-distance walking and open-water swimming – although this requires careful management in areas with significant existing boat use. Creative use of publicly owned and managed sites can help provide more visitor services and activities.

The National Park’s road, rail and long distance path network represent some of the best scenic routes in Scotland with stunning views of the area’s lochs and mountains. The West Highland Line offers an outstanding rail experience but opportunities to come here via local stations are currently under-promoted.

Loch Lomond Food Festival

Visitor Information
Visitor feedback also shows that it can be a challenge to get the right information to plan and enjoy a trip to Loch Lomond & The Trossachs National Park, particularly, working out the best way to visit and link together experiences in different areas. This is compounded by the current lack of fit for purpose broadband and mobile connectivity in many parts of the Park.

Alongside an improving hotel and self-catering offering, there is a need for more camping, bunkhouse and overnight motorhome stops on popular routes to meet visitor expectations of a full range of accommodation options to choose from.

The priorities for Outcome 7 are outlined below:

Priority 7.1 - Growing Tourism Markets

Encouraging new and established tourism businesses to innovate and collaborate by capitalising on growing markets linked to:

  • Walking, cycling and canoeing.
  • Camping and motorhomes.
  • Nature based tourism.
  • Marine tourism.
  • Food and drink.
  • Business tourism.
  • Signature Events.
  • Cultural Heritage including Gaelic language.
  • Film and TV locations.
  • Accessible tourism.
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Priority 7.2 - Information & Connectivity

Making it easier to find out what the National Park has to offer and ensure the connectivity for businesses to grow and collaborate by:

  • Facilitating better joined-up, consistent and relevant visitor information, particularly on digital platforms.
  • Providing advice and online resources for tourism businesses in the National Park.
  • Facilitating business collaboration through events and digital engagement.
  • Providing a good Ranger and Volunteer Ranger visitor welcome service.
  • Securing better Superfast Broadband, public Wi-Fi and mobile telephone network coverage.
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Who can help deliver Outcome 7?

Listed below are partners who have committed to helping deliver these outcomes (Lead Delivery Partners) and those who could provide further support (Support Delivery Partners).

Lead delivery partners:

  • Enterprise & Skills Agencies
  • VisitScotland
  • Scottish Futures Trust

Support delivery partners:

  • Destination Business Groups
  • Community Development Trusts
  • Community Councils
  • Friends of Loch Lomond and The Trossachs
  • ScotRail
  • Local Authorities
  • Transport Scotland
  • Scottish Tourism Alliance
  • RSPB
  • Estates and Landowners
  • Royal Botanic Gardens Scotland
  • Bòrd na Gàidhlig
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