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Our vision & aims
Our vision is to be an effective organisation of passionate people who inspire our communities, visitors and partners to work with us to enhance and promote this iconic National Park.
Our aims
The National Parks (Scotland) Act 2000 sets our four aims:
- to conserve and enhance the area’s natural and cultural heritage,
- to promote sustainable management and use of the area’s natural resources,
- to promote public understanding and enjoyment of the area’s natural and cultural heritage, and
- to promote sustainable economic, social and cultural development of the area’s communities.
Our values
These are what we stand for. They are the foundation on which everything else is built – and they guide us in everything we do.
- Leadership – we show the way
- Inspiring – we spark ideas for action
- Passion – we love what we do
- Caring – we respect the past and shape the future
- Green – we do the right thing for the National Park and the planet
- Accessible – we are approachable, open and friendly