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Developing Cycling Visitors 2014
The following report summarises all of the work that has been undertaken (more detailed information is provided in a separate report to the National Park) and includes a detailed report of actions and recommendations for progressing the promotion and take up of cycle tourism in the Park.
Motomo Ltd and Bluebell Scotland were appointed by Loch Lomond and The Trossachs National Park to:
- assist them in developing and growing the visitor cycle offer in the Park making the most of their available cycling assets
- identifying opportunities to improve the development, delivery and promotion of the Park’s cycling offer
- develop an action plan of recommendations to deliver the above
All of the above should help to establish Loch Lomond and the Trossachs National Park as a must visit, must return cycling destination.
Specific activities that were undertaken as part of this project included:
- an assessment of cycle tourism in Scotland
- reviewing existing references to cycling in the National Park
- reviewing current activity to promote cycling in the Park
- assessing existing cycling routes and products, and identifying areas of need
- undertaking a competitor review of similar destinations
- consult with partners, stakeholders and wider businesses to clarify the current market, identify opportunities and areas of concern
- deliver a series of recommendations and actions to strategically grow cycle tourism in the Park