There is considerable support for the agritourism sector in Scotland, from a national strategy to consumer facing support.
The Scottish Government has supported the development of a national Agritourism Strategy with the aim of sustainable growth within the sector and promoting a ‘responsible’ approach to service delivery and tourism developments. Scottish Agritourism 2030 is the strategy for sustainable growth, setting out a shared vision for the sector. The vision aims to:
Scottish Agritourism is the official body for the agritourism sector in Scotland, established in 2020, providing leadership and a strong voice to represent and grow the sector.
Scottish Agritourism has developed a strong and dynamic business-to-business network of entrepreneurial farmers and rural businesses. This has created a trusted peer-to-peer bank of knowledge and support from other business owners operating an agritourism businesses.
Scottish Agritourism also monitor and report on the economic impact of the agritourism sector and research to understand future trends towards growth opportunities and to support the development of agritourism businesses.
As a member of Scottish Agritourism your business can benefit from marketing through the Go Rural brand. Ongoing partnership working between Scottish Agritourism and VisitScotland creates impactful campaigns to promote the sector to key markets, showcasing the high quality, authentic experiences on offer.
Throughout the year Scottish Agritourism hosts events including an annual conference, bringing members together for a chance to discuss big issues, new innovations, and opportunities to collaborate and grow the sector.
The Scottish Agritourism Monitor Farm website also provides an extensive content and a ‘How To Guide’ section with step by step help to improve your marketing and social media communications.
Go Rural Scotland is the consumer facing website and marketing identity managed by Scottish Agritourism. Their member businesses can list their details and promote what they have to offer and be part of consumer facing promotional campaign activity. The Go Rural Cow logo aims to give assurance to visitors of ‘a warm welcome on a real working farm in Scotland’. The website showcases the range of activities, venues, accommodation and food and drink retail.
Go Rural also promotes the thriving community of Scotland’s farmers and crofters who are passionate about producing the highest quality food and drink products, and show a commitment to caring for the environment and protecting Scotland’s landscapes for everyone to enjoy responsibly.